Arena-Fi

NEW CONSUMER

REVOLUTION

AND INDUSTRY

ANALOGY

In the past five years, a number of new tea beverage brands with annual revenues of billions of RMB have emerged in China, such as Luckin Coffee, HeyTea, Bawang Tea Ji, and Mixue Bingcheng. Their rise is not due to the notion that "milk tea tastes better," but rather due to their precise tapping into the infrastructure dividends of mobile internet and food delivery platforms, which have restructured consumers' purchasing paths and decision-making processes.

Previously, Starbucks, with its core competitive advantage of "golden business districts + third spaces," relied on a large offline store model to build its moat. However, when consumers no longer go to business districts but instead open their phones and click to order, offline locations are no longer scarce. Brand SKU density and frequency of reach have become the core variables. This platform-driven structural change has ended the path dependence of traditional brands and also paved the way for the rise of a new generation of high-frequency consumer categories.

In short, when "food delivery" became the new consumer infrastructure, the explosion of brands like Luckin Coffee was inevitable.

Now, a similar paradigm shift is quietly happening in the gaming industry.

With the maturation of Web3 technology, we are about to witness another wave of behavioral restructuring. This time, the key variables are "asset ownership" and "predatory incentive mechanisms."

THE ESSENCE OF GAMING IS
COMPETITION + PREDATION

The cigarette cards and glass marbles that children from the 70s and 80s played with were essentially collectible toys that could also be used for battles. In our memories, regardless of the type of toy game, the outcome of the battle was always the possibility of winning the opponent's items. If there is no predation in a battle, then the battle loses its meaning. We also had toys like Transformers, but because they were expensive, they weren't used for battle games. Toys used for battle games are always those with a lower unit price, collectible in nature, and can be traded or obtained through predatory battles.

PK + predation is the most captivating aspect of the competitive nature of games. Through Web3, we can quickly enable global users to compete fairly in the same game while facilitating asset movement.

THEREFORE, ARENAFI'S FIRST-PHASE

GOAL IS TO BUILD THE WORLD'S LARGEST

GAMING COMPETITION PLATFORM.

WE PLAN TO ACHIEVE

1 MILLION+ DAU

IN COMPETITIVE GAMES ONLINE THROUGH

3-5

GAMES.

INDUSTRY

BACKGROUND

AND INDUSTRY

PERSPECTIVE

Industry opportunity

Competitive economy × low-threshold gameplay × player predation logic.

Web3 users still have a strong interest in "high stimulation, low threshold, and high liquidity" mechanisms, with pump.fun being a typical example. The future trend of GameFi will shift from "asset-driven" to "behavior-driven." Competitive games and real-time interactive battle projects will become the breakthrough areas. ArenaFi platform is positioned as a "Web3 competitive economy," and will use Snake Pump Room to establish the first validation scenario.

Industry status

Blockchain games have moved past the bubble phase and entered a period of rational restructuring. Web3 games once experienced a phase of prosperity due to the explosive growth of Axie Infinity and StepN, but their nature is largely driven by Ponzi structures—when player growth slows down, the system collapses. Currently, mainstream Web3 games still face three major pain points:

Reliance on system-issued tokens to support returns, making sustainability difficult.
NFTs as threshold assets, which deter new users.
Weak gameplay, with the economic aspects far outweighing the playability.

CORE GAMEPLAY

MECHANICS

Gameplay structure

Each round costs 1U to enter, creating a shared prize pool (90% goes into the prize pool, 10% goes into the gas pool.

The total number of game coins is 100,000, divided as follows:

75% Ordinary coins (75,000 coins, value ratio 1:1)
15% Rare coins (15,000 coins, value ratio 1:5)
5% Legendary coins (5,000 coins, value ratio 1:10)

The coins are distributed by the system in batches according to time and the number of participants. Any unused coins from each round will be released during Bonus Time.

Entry and exit logic

Players enter and start the game immediately, with an initial countdown of 60 seconds. Each time a new player joins, the countdown is extended by 30 seconds (this can be extended only once per wave).

If no one joins within 30 seconds, the game enters Bonus Time. Players can exit at any time, taking 70% of the coins they have consumed, while 30% will be taken as a fee and entered into the platform's revenue pool (the principal is not refunded).